Racing Made Safer
One of the countries leading neurosurgeons, Dr. Jason Cormier, crafted his strategic partnership with the ARCA racing series’ safety initiative Program to form a “Motorsports Healthcare Education Plan” Medical car- a high profile, interactive activation designed to reach millions of race fans throughout the country. utilizing the strength and demographic reach of NASCAR and the ARCA Racing Series, their mission is to provide a comprehensive, grassroots marketing campaign focused on preventative health care education and wellness training.
With an emphasis to educate and engage race fans in their growing role as healthcare consumers, their objective is to influence behavioral changes, to provide racing’s brand-loyal audience with the medical knowledge to make informed, preventative decisions which directly affect the wellness of their families. The program, designed to reach a captive audience, will integrate Venturini Motorsports’ racing assets along with ARCA’s targeted demographic footprint and national reach to bring healthcare awareness and education to the racetrack and beyond. utilizing at-track hospitality, show car and driver appearances, mobile medical screening units, vendor displays, hospital visits, national television exposure and measurable results, this program will provide a unique opportunity to promote healthcare awareness education and partner recognition